Indirect communications with the population can be done through mass media—television, radio, newspapers, other printed media, and Internet. One issue is the degree of penetration of the various forms of communication into significant elements of the society. Printed news media may reach the elite, but not the general population. Internet is effective only in areas where significant segments of the population have access to computers or Internet cafes. Understanding which groups are reached by the media enables tailoring of the message for the targeted population.